Strategy
Why bought followers hurt your account, and what to do instead
Fake followers look like a shortcut, but they drag down reach, put off partners and break platform rules. Here is what tends to happen, and a better path.
4 min read
Blog
Grow smarter with ads
Plain-spoken guides on budgets, targeting and creative for Instagram and TikTok, from the people who write our plans.
TikTok
TikTok Promote or TikTok Ads Manager: which one fits your goal?
Promote is quick and lives inside the app. Ads Manager takes more setup but gives you real control. Here is how to choose for followers, likes and views.
5 min read
Budgeting
How much should you spend on Instagram ads to grow followers?
A practical way to set a first Instagram ad budget, what a new follower really costs, and how to tell whether your money is working before you spend all of it.
6 min read
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